Facebook continues to be one of the most dominant platforms for ads, so it's not surprising for B2B companies to optimize that channel. With the collection of consumer data, it makes it difficult to reach out to your business prospect via email. This is where Versium REACH comes in to append the missing contact information for retargeting. Finally, this integration will use the information to create or update Marketo leads for follow up.
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.