Does updating the team's contact spreadsheet mean going in and manually changing the custom audience as well? It doesn't have to with this integration. After set up, any updated Google Sheets rows will add people to Google Ads custom lists. Rest easy knowing the right people will see your ads, even if their info has changed in your system.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.