While running an ad campaign, it's important to be aware of offline conversions that occur during the campaign, as well as online ones. With this integration, that's easy. After set up, new Zoho CRM users will automatically send offline conversions in Google Ads. Turn the integration off at the end of the ad campaign, and you've got a clearer idea of its effects on business.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.