WooCommerce Marketo WooCommerce integration with Marketo

How to Capture new WooCommerce customers as Marketo leads

  4.1/5 from 25 votes. About 5 minutes to complete.

Steps to automate

Use workflow automation service.
Preparation
Create Nekton account. You can also use your existing Google account to sign in.
Create automation
  • Click on the "Create new workflow" button, and then add "Automated step".
  • Set the step description to "Capture new WooCommerce customers as Marketo leads" and then click on "Automate".
  • Provide the necessary parameters and click on the "Test it" button to check your automation. If you had issues with it, you can click on "Automate" again to try a different one.
Create a schedule (optional)
If you want to run this automation on a schedule, click on the gear button on the workflow editor screen to configure it. For example, you can run this flow every hour or every day.

Automate Marketo integrations

Marketers, win back more time to do your most important work by using Nekton to streamline the manual process of managing your marketing funnels. Connect Marketo to Nekton and automatically capture lead info from other apps or update your CRM and contact list. Nekton helps you automatically run tasks in 1,000+ supported apps so you can spend less time in admin and focus your efforts on engaging customers and prospects.

Marketo actions

Nekton can use any feature that is available in Marketo API. Using our advanced AI, you can easily create custom automations for Marketo. Here are some typical actions you can do in your automated workflows.
Create or Update Lead
Creates or Updates a lead.
API Request (Beta)
This is an advanced action which makes a raw HTTP request that includes this integration's authentication. This is useful if an application has an API endpoint that Nekton doesn't implement yet. You will be expected to read and utilize the API documentation provided by the application. Further, if the application changes their API, you will be expected to make the appropriate fixes and updates.
Find or Create Lead
Find or Create Lead
Add Lead to List
Adds a lead to a list.
App Extensions (Beta)
Performs an API call using an App Extension (Beta) entry, which you can select or create, later within this Flow's setup. App Extensions (Beta) can be reused across multiple flows and are managed centrally through the App Extensions (Beta) builder.
Find Lead
Finds a lead whose e-mail address matches the search criteria.

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.