Marketo integration with Postalytics
How to Mail tracked Postalytics letters or postcards when a new lead has been added to Marketo
Steps to automate
Use Nekton workflow automation service.Preparation
Create Nekton account. You can also use your existing Google account
to sign in.
Create automation
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Click on the "Create new workflow" button, and then add "Automated step".
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Set the step description to "Mail tracked Postalytics letters or postcards when a new lead has been added to Marketo" and then click on "Automate".
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Provide the necessary parameters and click on the "Test it" button to check your automation. If you had issues with it, you can click on "Automate" again to try a different one.
Create a schedule (optional)
If you want to run this automation on a schedule, click on the gear button on the workflow editor
screen
to configure it. For example, you can run this flow every hour or every day.
Automate Postalytics integrations
Postalytics actions
Nekton can use any feature that is available in Postalytics API.
Using our advanced AI, you can easily create custom automations for Postalytics.
Here are some typical actions you can do in your automated workflows.
Send and Track a Postcard or Letter
Send a postcard or letter with delivery and response tracking.
New Campaign Event
Triggers when a Postalytics mail piece has a delivery or online response status change.
About Postalytics
Postalytics turns direct mail into a digital channel providing tools to build, send and track postcards and letters.