You need to ensure that sure your prospect data has all the latest details, but manual updates can drag down your productivity. This integration can help. Once active, it automatically sends an offline conversion event in Google Ads as soon as a new user is added in your Intercom account.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.