Delay by Nekton integration with Google Ads
How to Send new audiences on Mailchimp to Google Ads as offline conversions
Need to improve your ad performance? This integration can help. Once you have configured it, Nekton will automatically send each new offline conversions from Mailchimp back to Google Ads.
Steps to automate
Use Nekton workflow automation service.Preparation
Create Nekton account. You can also use your existing Google account
to sign in.
Create automation
-
Click on the "Create new workflow" button, and then add "Automated step".
-
Set the step description to "Send new audiences on Mailchimp to Google Ads as offline conversions" and then click on "Automate".
-
Provide the necessary parameters and click on the "Test it" button to check your automation. If you had issues with it, you can click on "Automate" again to try a different one.
Create a schedule (optional)
If you want to run this automation on a schedule, click on the gear button on the workflow editor
screen
to configure it. For example, you can run this flow every hour or every day.
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Google Ads actions
Nekton can use any feature that is available in Google Ads API.
Using our advanced AI, you can easily create custom automations for Google Ads.
Here are some typical actions you can do in your automated workflows.
Add Contact to Customer List With Email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Create Customer List
Creates a customer list in Google Ads Audience Manager.
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
App Extensions (Beta)
Performs an API call using an App Extension (Beta) entry, which you can select or create, later within this Flow's setup. App Extensions (Beta) can be reused across multiple flows and are managed centrally through the App Extensions (Beta) builder.
Find Campaign by Id
Finds a Google Ads Campaign whose id matches the provided input.
Find Customer List
Finds a customer list by name.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.